Out of the Box

  This article originally appeared in The Entertainment Issue of APEX Experience. SUSTAINABLE MATERIALS Recyclable paperboard, such as kraft paper, is a popular material. Plastics have the ability to be washed, reused and rotated PERSONALIZED THEMES Customizable design options that can represent an airline’s brand are desirable STACKABILITY Being able to save on space, both for loading and offloading, […]

SkyZen App: Monitor Sleep and Movement As You Fly

Apex Insight: IATA’s SkyZen app blends sleep, movement and flight data to help passengers monitor and optimize their health directly from their wrist. When you get off that long-haul flight, how do you feel? Well-rested, or perhaps a bit… frazzled? Now that we’re in the age of wearable computing, we can move beyond the anecdotal (and sometimes hyperbolic) and […]

Delta’s Answer to High-Volume Boarding? Load the Carry-on First

APEX Insight: Delta Air Lines will be loading hand luggage before boarding passengers to speed the pre-flight procedure in what may be the busiest summer for air travel. Instead of boarding a flight with carry-on in hand, Delta Air Lines passengers may arrive at their seats with their luggage already stowed above their heads. Early Valet, a seasonal service launched by Delta, will […]

Duty Free Gets A Lot Easier With a Brand New Smartphone App

APEX Insight: SimpliFly hopes to simplify the duty-free airport experience with an app that lets travelers shop at any airport, anytime – and delivers the goods to wherever they’re going. Buy Then Fly, Or Fly Then Buy So you’re flying from New York to London, you jet-setter, you. At the moment you have two choices if you […]

Southwest Offers a Discounted Lyft to Passengers at Dallas Love Field

APEX Insight: The debate on airport rideshares is hardly settled, but Southwest Airlines has taken a side by enticing its passengers to get a Lyft to and from Dallas Love Field. Southwest Airlines has teamed with rideshare service Lyft to get passengers to and from Dallas Love Field (DAL) while relieving some of the airport’s peak parking problems. The Dallas-based […]

Influential Neighbors: Passenger Purchase Behavior

This article originally appeared in The Culture Issue of APEX Experience. Here’s some literal food for thought: 30 percent of airline passengers will make an onboard purchase if the person sitting next to them buys something first. It’s a phenomenon called “product contagion” and, according to a recent Stanford University marketing study, it means that if airlines can figure […]

Etihad Premium, Marriott Mobile Request – Social Media at Your Service

Search for Etihad Airways’ premium Twitter account and you may find yourself barred from reading the airline’s premium tweets. They include notifications on deals, retro-mileage claims, and a five-minute response time for customer inquiries – access is privy to Etihad Guest Gold members only. Announcement of the new @EtihadPremium Twitter handle was delivered by e-mail last week to […]

Simon & Schuster and Foli Wi-fly e-Books to an Airport Near You

Through an exclusive partnership with the digital content mobile distribution platform, Foli, Simon & Schuster will use geolocation technology to help travelers discover its e-book titles, starting with the biography of The Wright Brothers by David McCullough which will be available to passengers, starting May 15, at 50 US airports (listed below), as well as to visitors […]

Simon & Schuster and Foli Wi-fly e-Books to an Airport Near You

Through an exclusive partnership with the digital content mobile distribution platform, Foli, Simon & Schuster will use geolocation technology to help travelers discover its e-book titles, starting with the biography of The Wright Brothers by David McCullough which will be available to passengers, starting May 15, at 50 US airports (listed below), as well as to visitors […]

In-Flight Payment Tech Update at APEX TECH

The morning session on payment technologies at the APEX Technology Conference in Universal City, led by Rich Salter, chief technology officer, Lumexis and chair of the APEX Payment Technology Working Group (PTWG) brought together experts from the in-flight payment solutions sector to further discuss the various payment technology options, including recent information uncovered by the PTWG. Vendor Perspectives […]