Catering to On-the-go Shoppers with Latest Airport Pop-up Trend
Retailers are constantly innovating in an attempt to capture the attention of on-the-go shoppers and nowhere is this consumer-prototype more pronounced than in airport terminals. The airport “pop-up shop” trend incorporates the element of surprise into shopping, which seems to be the driving factor for success among brand campaigns taking this approach. “The consumer who participates gets […]