Will Health-Conscious Travelers Push More Airlines to Offer Nutritious Food Options?

APEX Insight: Eating healthy has never been more on-trend with more and more travelers looking to get their veggies on-the-go. Airline catering has come a long way, but still gets a bad rap from nutritionists, leading many health-conscious travelers to resort to packing their own food. But a new study proves there are indeed diet-friendly meal options in-flight, even for economy passengers. In […]

Year in Review: Top Airline Amenity Kits of 2015

APEX Insight: Over the past 12 months, we’ve looked at countless trends affecting the passenger experience: Leading-edge tech, wacky patents, fun food concepts and hot cabin designs. Here, we recognize some of the coolest amenity kits enjoyed by airline passengers in 2015. R is for Retro An impossible trend to miss in 2015 was the […]

Airportr Looks to Alleviate the Bag-Drag

APEX Insight: Airportr is a concierge service that handles your luggage from point of departure to destination, so you can travel bag-free. The company is working in partnership with British Airways at London City Airport to provide what they call “luggage freedom.” Says Chris Nash, British Airways’ Customer Experience manager: “Many business travelers choose to fly with us into London […]

Caffeine Fix: Crafting the Perfect Cup of Coffee at 35,000 Feet

This article originally appeared in The Innovation Issue of APEX Experience. APEX Insight: Airlines around the globe have realized that serving that coveted cup of joe rivals leg space and on-board entertainment in terms of amenities that attract frequent flyers. Airlines such as Cathay Pacific and Singapore Airlines have partnered with leading coffee brand illy, investing time and resources into developing better coffee […]

Craft Beer Takes Flight: Airlines Hop On Board the Brewing Revolution

APEX Insight: The microbrewery revolution is taking hold in the skies, as airlines add craft beers to in-flight menus. Delta offers craft ales haling from some of the cities it flies to, while SAS partnered with a Copenhagen-based brewery to produce a mango-infused sweet and sour beer inspired by Cantonese cuisine. By offering unique microbrews, […]

Festive Feasts: Airlines Offer Up Seasonal Specials for Holiday Travelers

APEX Insight: Many airlines are using the upcoming holiday season to offer hearty meals inspired by traditional flavors to help get passengers in the festive spirit. Delta One passengers may want to loosen their belts after sampling the seasonal fare created by top New York chefs, while British Airways will dish out traditional English holiday plates […]

Overheard in Singapore: Personalization is the New Billion-Dollar Word

If you attended APEX Asia or FTE Asia this week in Singapore, you probably noticed a few themes for the Asian air travel market and beyond. Personalization – driven by consumers empowered by connectivity and unlimited choice – is in high demand in the air travel industry and is set to transform the airline passenger experience. Business is […]

Shifting Liability: Airlines Chip In to Limit Fraud

APEX Insight: A shift in accountability from credit card companies to merchants over fraudulent transactions means many vendors are starting to transition to the more secure chip enabled Point of Sale terminals. While fraudulent in-flight purchases are a minor issue for airlines – many bemoan the cost of upgrading to chip enabled card readers – Rich […]

Go Local: China Southern and Qantas Profit from Regional Touches

APEX Insight: As both China Southern and Qantas expand globally with new routes and strategic alliances, both carriers from the Asia-Pacific region have found that providing passengers with local creature comforts – from familiar entertainment options to regionally inspired menus – is key to customer satisfaction. Opening day two of the APEX Asia conference Tuesday, November 17, […]