APEX insight: With prospective customers scattered across the globe, Boeing has found that providing high-quality web access to their aircraft can be both an effective marketing and sales tool. Earlier this year at the Paris Air Show, Boeing test pilots put a 787-9 through its paces in a spectacular aerial demonstration. The new Dreamliner was decked […]
How does an airplane steer clear of its final destination at the boneyard and take on a second life at a restaurant, or better yet, as a restaurant? How does an airplane become so beloved it inspires two restaurants in its name? From Glatbrugg, Switzerland to Chonquing, China, avgeeks worldwide are sharing their passion for aviation through the dining experience. Runway 34 | Glattbrugg, […]
APEX Insight: The interactive indoor map feature in United Airlines’ updated mobile app connects the dots from point A to B so travelers can navigate the airport more efficiently. We have disturbingly accurate first-person views of our city streets, but that quality of mapping has not yet made it into the airport. Open just about any airline app and, if […]
This article originally appeared in The Entertainment Issue of APEX Experience. SUSTAINABLE MATERIALS Recyclable paperboard, such as kraft paper, is a popular material. Plastics have the ability to be washed, reused and rotated PERSONALIZED THEMES Customizable design options that can represent an airline’s brand are desirable STACKABILITY Being able to save on space, both for loading and offloading, […]
Apex Insight: IATA’s SkyZen app blends sleep, movement and flight data to help passengers monitor and optimize their health directly from their wrist. When you get off that long-haul flight, how do you feel? Well-rested, or perhaps a bit… frazzled? Now that we’re in the age of wearable computing, we can move beyond the anecdotal (and sometimes hyperbolic) and […]
APEX Insight: Delta Air Lines will be loading hand luggage before boarding passengers to speed the pre-flight procedure in what may be the busiest summer for air travel. Instead of boarding a flight with carry-on in hand, Delta Air Lines passengers may arrive at their seats with their luggage already stowed above their heads. Early Valet, a seasonal service launched by Delta, will […]
APEX Insight: SimpliFly hopes to simplify the duty-free airport experience with an app that lets travelers shop at any airport, anytime – and delivers the goods to wherever they’re going. Buy Then Fly, Or Fly Then Buy So you’re flying from New York to London, you jet-setter, you. At the moment you have two choices if you […]
APEX Insight: The debate on airport rideshares is hardly settled, but Southwest Airlines has taken a side by enticing its passengers to get a Lyft to and from Dallas Love Field. Southwest Airlines has teamed with rideshare service Lyft to get passengers to and from Dallas Love Field (DAL) while relieving some of the airport’s peak parking problems. The Dallas-based […]
This article originally appeared in The Culture Issue of APEX Experience. Here’s some literal food for thought: 30 percent of airline passengers will make an onboard purchase if the person sitting next to them buys something first. It’s a phenomenon called “product contagion” and, according to a recent Stanford University marketing study, it means that if airlines can figure […]
Search for Etihad Airways’ premium Twitter account and you may find yourself barred from reading the airline’s premium tweets. They include notifications on deals, retro-mileage claims, and a five-minute response time for customer inquiries – access is privy to Etihad Guest Gold members only. Announcement of the new @EtihadPremium Twitter handle was delivered by e-mail last week to […]