Lufthansa Takes ‘Taste of America’ on a Road Trip

Lufthansa wrapped up their two week road trip in Los Angeles last Tuesday, October 21. The team left New York on October 7 in a custom-made food truck for a journey across North America to promote their ‘Taste of America’ menus. The goal was to offer a first-class in-flight dining experience on the sidewalks of six […]

(De)signing the Way

Get your hands on a copy of the  “The Journey Issue,” so that you can start collecting our tear-out infographic posters. In this issue’s poster, “(De)signing the Way,” discover the tricks wayfinding designers employ to help travelers navigate airports – from traditional signage (Departures –>) to subconscious cues, like angled counters and yellow brick roads, that subtly guide passenger traffic. […]

FTE: Cutting Edge Case Studies of In-Flight Customer Experience Excellence

Mary Kirby, founder and editor-in-chief of Runway Girl Network, started the session off by focusing on how social media is mobilizing a passenger-first movement, or a “passenger union” of sorts, as she calls it. She explains that today more than ever, “passengers are mobile, social, and incredibly vocal… and they’re connected across every touch-point of […]

The Big Reveal:
APEX EXPO Survival Kit

Last week in our post on why you should visit the APEX Media booth during EXPO, we asked you to stay tuned until September 2nd for the reveal of our Wessco swag bag contents. The day has finally come and, with less than two weeks left until Anaheim, we thought this beach-themed animated GIF would help get everyone into […]