Designing Desire in the Travel Zone
The first IFE breakout session at the Passenger Experience Conference focused on how to reach beyond basic passenger needs. David Cleaves, creative director at frog‘s Munich studio, has overseen large engagements with Delta Air Lines, Southwest Airlines, Volkswagen, Audi and more. As he introduced frog’s design tenets, he emphasized that their focus is on producing data-driven, experiential design […]
