Get your hands on a copy of the “The Journey Issue,” so that you can start collecting our tear-out infographic posters. In this issue’s poster, “(De)signing the Way,” discover the tricks wayfinding designers employ to help travelers navigate airports – from traditional signage (Departures –>) to subconscious cues, like angled counters and yellow brick roads, that subtly guide passenger traffic. […]
Mary Kirby, founder and editor-in-chief of Runway Girl Network, started the session off by focusing on how social media is mobilizing a passenger-first movement, or a “passenger union” of sorts, as she calls it. She explains that today more than ever, “passengers are mobile, social, and incredibly vocal… and they’re connected across every touch-point of […]
Last week in our post on why you should visit the APEX Media booth during EXPO, we asked you to stay tuned until September 2nd for the reveal of our Wessco swag bag contents. The day has finally come and, with less than two weeks left until Anaheim, we thought this beach-themed animated GIF would help get everyone into […]
Last week in our post on why you should visit the APEX Media booth during EXPO, we asked you to stay tuned until September 2nd for the reveal of our Wessco swag bag contents. The day has finally come and, with less than two weeks left until Anaheim, we thought this beach-themed animated GIF would help get everyone into […]
There’s no question that efficiency is integral to improving passenger experience. Passengers are looking for a hassle-free journey from point A to B and, as a result, more and more services are becoming automated including the check-in process. Most business travelers will tell you they always check-in online so as to avoid the long queues […]
Here at the APEX Experience offices we love a good airline #TBT. Last month we featured our top vintage airline celebrity ads, and we’re always on the hunt for quality throwback material. This month’s inspiration, the history of airline food, all started when we stumbled across this archived article from The New Yorker entitled “Hors d’Uvre In the Sky.” It details […]
US News released their 2014-2015 report on top ranked airline rewards programs earlier this week. Topping the list is JetBlue’s TrueBlue program, with Southwest Rapid Rewards and Alaska Airlines Mileage Plan following close behind. But just how beneficial are these rewards programs from a customer perspective? The answer is, it depends. For frequent fliers, such as […]
Retailers are constantly innovating in an attempt to capture the attention of on-the-go shoppers and nowhere is this consumer-prototype more pronounced than in airport terminals. The airport “pop-up shop” trend incorporates the element of surprise into shopping, which seems to be the driving factor for success among brand campaigns taking this approach. “The consumer who participates gets […]
Etihad’s new A380 program has the industry abuzz: The Residence suites have captured international media attention, defining “hotels in the sky” as the latest in in-flight hospitality. A private, multi-room onboard residence to rival the hotel experience, complete with your own private butler: Is this a clever marketing ploy, or the next step in the […]