This article originally appeared in The APEX EXPO Daily Experience – Day Two. APEX Insight: APEX Media caught up with Buzz Products, Linstol and Inflight Direct to get the latest on amenity kit market trends. “There is a desire for the kits to have a purpose beyond the plane,” explained Alena Kirzner, marketing director at Buzz. Facing this demand from passengers, airlines […]
The 2015 International Flight Services Association (IFSA) Exhibit Hall Chef’s Competition kicked off with all four chefs fighting for the title first working the red carpet as they made their way towards the stoves. Emcee Chef Bob Rosar introduced the chefs and showed them to their stations where each of them had one hour to prepare […]
The Airline Passenger Experience Association boasts an envious group of cutting-edge companies ranging from OEMs to Hollywood’s head honchos. During the APEX EXPO, we caught up with Tim Letheren, vice-president Advertising, PaxLife, to give you a glimpse behind the suits, ties and formalities and delve into the nuances the company’s story. PaxLife’s business model is […]
SITA OnAir – a telecommunications company offering a “nose-to-tail portfolio” of connectivity services – launched a new-generation in-flight Wi-Fi application and Inflight Wi-Fi Voucher API, compatible with beacon technology. François Rodriguez, Chief Strategy and Marketing Officer said it was designed specifically to help airlines “personalize and contextualize the passenger experience.” The company, which functions as […]
APEX Insight: Tagging onto the Bring Your Own Device trend are passengers who are bringing their own food on board. Airport restaurants have taken notice, offering menu options like “onboard picnics” and boxed meals that are a step up from the average airline fare. Sure, airline food is not for everyone. Famous nurturer Martha Stewart is known to […]
APEX Insight: As the October deadline looms for US merchants to accept “smart cards,”or microchipped credit cards, many airlines are still undecided on what point-of-sales terminals to adopt. According to GuestLogix senior vice-president Craig Proud, the options exist, but the challenges faced by the industry are much more complex. While some airlines have accepted smart card payment onboard for years, early adoption was driven by the […]
APEX insight: With prospective customers scattered across the globe, Boeing has found that providing high-quality web access to their aircraft can be both an effective marketing and sales tool. Earlier this year at the Paris Air Show, Boeing test pilots put a 787-9 through its paces in a spectacular aerial demonstration. The new Dreamliner was decked […]
How does an airplane steer clear of its final destination at the boneyard and take on a second life at a restaurant, or better yet, as a restaurant? How does an airplane become so beloved it inspires two restaurants in its name? From Glatbrugg, Switzerland to Chonquing, China, avgeeks worldwide are sharing their passion for aviation through the dining experience. Runway 34 | Glattbrugg, […]
APEX Insight: The interactive indoor map feature in United Airlines’ updated mobile app connects the dots from point A to B so travelers can navigate the airport more efficiently. We have disturbingly accurate first-person views of our city streets, but that quality of mapping has not yet made it into the airport. Open just about any airline app and, if […]
This article originally appeared in The Entertainment Issue of APEX Experience. SUSTAINABLE MATERIALS Recyclable paperboard, such as kraft paper, is a popular material. Plastics have the ability to be washed, reused and rotated PERSONALIZED THEMES Customizable design options that can represent an airline’s brand are desirable STACKABILITY Being able to save on space, both for loading and offloading, […]