This article originally appeared in The Innovation Issue of APEX Experience. APEX Insight: Airlines around the globe have realized that serving that coveted cup of joe rivals leg space and on-board entertainment in terms of amenities that attract frequent flyers. Airlines such as Cathay Pacific and Singapore Airlines have partnered with leading coffee brand illy, investing time and resources into developing better coffee […]
APEX Insight: The microbrewery revolution is taking hold in the skies, as airlines add craft beers to in-flight menus. Delta offers craft ales haling from some of the cities it flies to, while SAS partnered with a Copenhagen-based brewery to produce a mango-infused sweet and sour beer inspired by Cantonese cuisine. By offering unique microbrews, […]
APEX Insight: Many airlines are using the upcoming holiday season to offer hearty meals inspired by traditional flavors to help get passengers in the festive spirit. Delta One passengers may want to loosen their belts after sampling the seasonal fare created by top New York chefs, while British Airways will dish out traditional English holiday plates […]
If you attended APEX Asia or FTE Asia this week in Singapore, you probably noticed a few themes for the Asian air travel market and beyond. Personalization – driven by consumers empowered by connectivity and unlimited choice – is in high demand in the air travel industry and is set to transform the airline passenger experience. Business is […]
APEX Insight: A shift in accountability from credit card companies to merchants over fraudulent transactions means many vendors are starting to transition to the more secure chip enabled Point of Sale terminals. While fraudulent in-flight purchases are a minor issue for airlines – many bemoan the cost of upgrading to chip enabled card readers – Rich […]
APEX Insight: Low-cost carriers in Asia are being pushed to higher standards by unprecedented competition, increasing passenger expectations and digital disruption. Jetstar Asia has responded with a customer-centric overhaul of its business model – and it’s working. With inbound and outbound travel spiking in Asia, the competition for low-cost carriers is fierce. By 2030, North […]
APEX Insight: As both China Southern and Qantas expand globally with new routes and strategic alliances, both carriers from the Asia-Pacific region have found that providing passengers with local creature comforts – from familiar entertainment options to regionally inspired menus – is key to customer satisfaction. Opening day two of the APEX Asia conference Tuesday, November 17, […]
APEX Insight: Airlines have moved away from bundling ticket options by opening new revenue streams for the sale of individual ancillaries. Not only do these retail models bring new ways for airlines to be competitive and market their brands, they’re improving the passenger experience by letting customers personalize and upgrade in-flight services and order them à la carte. Airlines […]
APEX Insight: Coffee is more than just a complimentary beverage for some airlines. The right brand partnership can characterize an airline from bland brand to one that is cool, classy or down-to-earth. From local San Francisco indie brews to everyday brands like Starbucks and Dunkin’ Donuts, based on the brand of coffee you drink, what airline would you fly with? Are […]
APEX Insight: Seasonal shuttling newcomers WowAir and Norwegian are competing by flying passengers from the US, UK and Iceland to sunny getaways in California, Guadeloupe, Martinique and the Caribbean. Meanwhile, longtime winter leisure airlines are expanding their networks to Hawaii and Costa Rica. “Our loyal Bay Area travelers … have been asking for an island escape […]