International Flight Services Association and The Mercurys Announce Cooperation
Two of our industry’s oldest and most revered institutions have agreed a cooperative alliance. The International Flight Services Association [IFSA], founded in 1966 and the Mercury Awards, founded in 1982 now under the stewardship of SIAL Middle East [SIALME], have signed a Memorandum of Agreement to cooperate on a number of levels.
This historic agreement will be formally announced in September at IFSA’s Annual Conference and a further announcement will be made at the Mercury Awards event in December. This aims to further enhance the opportunity for The Mercurys under SIALME and IFSA to collaborate and introduce initiatives that will support the industry.
“We are eager to partner with the Mercury Awards, as one of IFSA’s primary initiatives has been to further grow our reach to the Middle East region,” said IFSA President, Jane Bernier-Tran. “Looking to the future, we plan to see a series of initiatives resulting from the alliance as we strive to support the airlines and hospitality suppliers who are dedicated to a better passenger experience.”
“2017 will mark 36 years for the Mercurys awards and will celebrate and accolade the best innovators within the travel catering industry. In IFSA, we have found just the right partner as this will help bring increased recognition for the Mercurys,” said Joanne Cook, Managing Director of SIAL Middle East.
The Mercurys and IFSA recognise this alliance as a stepping stone for many collaborations in future for the advancement of inflight services industry.