US News released their 2014-2015 report on top ranked airline rewards programs earlier this week. Topping the list is JetBlue’s TrueBlue program, with Southwest Rapid Rewards and Alaska Airlines Mileage Plan following close behind. But just how beneficial are these rewards programs from a customer perspective? The answer is, it depends. For frequent fliers, such as […]
Retailers are constantly innovating in an attempt to capture the attention of on-the-go shoppers and nowhere is this consumer-prototype more pronounced than in airport terminals. The airport “pop-up shop” trend incorporates the element of surprise into shopping, which seems to be the driving factor for success among brand campaigns taking this approach. “The consumer who participates gets […]
Etihad’s new A380 program has the industry abuzz: The Residence suites have captured international media attention, defining “hotels in the sky” as the latest in in-flight hospitality. A private, multi-room onboard residence to rival the hotel experience, complete with your own private butler: Is this a clever marketing ploy, or the next step in the […]