APEX Insight: Airlines have moved away from bundling ticket options by opening new revenue streams for the sale of individual ancillaries. Not only do these retail models bring new ways for airlines to be competitive and market their brands, they’re improving the passenger experience by letting customers personalize and upgrade in-flight services and order them à la carte. Airlines […]
APEX Insight: Coffee is more than just a complimentary beverage for some airlines. The right brand partnership can characterize an airline from bland brand to one that is cool, classy or down-to-earth. From local San Francisco indie brews to everyday brands like Starbucks and Dunkin’ Donuts, based on the brand of coffee you drink, what airline would you fly with? Are […]
APEX Insight: Seasonal shuttling newcomers WowAir and Norwegian are competing by flying passengers from the US, UK and Iceland to sunny getaways in California, Guadeloupe, Martinique and the Caribbean. Meanwhile, longtime winter leisure airlines are expanding their networks to Hawaii and Costa Rica. “Our loyal Bay Area travelers … have been asking for an island escape […]
APEX Insight: APEX Media caught up with Greg Apple of HelloGbye to hear about his company’s smartphone travel app launching early next year. The premise is an ambitious one – creating an app to transform even the most complicated travel itineraries into a simple and easy to understand step-by-step process. The technology will use SIRI-style […]
APEX Insight: FLIO is aiming to be the only airport app passengers will ever need. Instead of having to download an app for every airport on a flight with multiple connections, FLIO will serve as an all-in-one solution, including one-touch access to any airport Wi-Fi network. So far, the FLIO app has collected the data of 850 airports and 150 Wi-Fi setups. “We do those tedious login […]
This article originally appeared in The APEX EXPO Daily Experience – Day Two. Ariane van Manicus has elevated in-flight meal packaging with designs for KLM that imitate fine china and an aluminum food cover tinted turquoise forAriane van Manicus. But the owner of the Netherlands-based consultancy Now New Next is also inspired by the contents inside those containers, […]
This article originally appeared in The APEX EXPO Daily Experience – Day Two. APEX Insight: APEX Media caught up with Buzz Products, Linstol and Inflight Direct to get the latest on amenity kit market trends. “There is a desire for the kits to have a purpose beyond the plane,” explained Alena Kirzner, marketing director at Buzz. Facing this demand from passengers, airlines […]
The 2015 International Flight Services Association (IFSA) Exhibit Hall Chef’s Competition kicked off with all four chefs fighting for the title first working the red carpet as they made their way towards the stoves. Emcee Chef Bob Rosar introduced the chefs and showed them to their stations where each of them had one hour to prepare […]
The Airline Passenger Experience Association boasts an envious group of cutting-edge companies ranging from OEMs to Hollywood’s head honchos. During the APEX EXPO, we caught up with Tim Letheren, vice-president Advertising, PaxLife, to give you a glimpse behind the suits, ties and formalities and delve into the nuances the company’s story. PaxLife’s business model is […]
SITA OnAir – a telecommunications company offering a “nose-to-tail portfolio” of connectivity services – launched a new-generation in-flight Wi-Fi application and Inflight Wi-Fi Voucher API, compatible with beacon technology. François Rodriguez, Chief Strategy and Marketing Officer said it was designed specifically to help airlines “personalize and contextualize the passenger experience.” The company, which functions as […]