APEX Insight: Restaurant brands bring a touch of familiarity to dining on board. Brand association is a powerful force for airlines, but what happens when carriers use outside brands to boost their own popularity? If EVA Air’s partnership with Hello Kitty is any indication, collaborations can work wonders. That’s why airlines across the globe are looking […]
APEX Insight: With new potential to add up to 80 additional seats, the Airbus A380 could break its own record as the highest capacity aircraft in the skies today. Following the official opening of Aircraft Interiors Expo 2017, Airbus began the conference with a media presentation of its package of new A380 cabin enablers centered around […]
APEX Insight: For the third and final part of our in-flight food trend series, we consider the growing prominence of herbs and spices in aerial gastronomy. Airline chefs previously resorted to salt and artificial additives to compensate for the dullness of taste receptors at 35,000 feet off the ground but, as low-sodium diets spread on […]
APEX Insight: In the second installment of our series on in-flight health trends, we look at onboard catering initiatives that have been inspired by healthy habits from below. Asian airlines are leading the way, with Singapore Airlines’ recent introduction of its “Deliciously Wholesome” program, All Nippon Airways’ continued commitment to local tastes and Korean Air’s longstanding position as the industry’s […]
APEX Insight: In the first part of our series on in-flight health trends, we examine how airlines are refreshing their drink menus in an attempt to offset the negative impact of low cabin pressure and humidity on the body and mind. Nourishing beverages are emerging as the ultimate in-flight antidotes to stress, fatigue, dehydration and onboard germs. Offering tasty beverages […]
This story was originally published in the March/April issue of APEX Experience magazine. While you won’t find potato chips on many diets, there’s one snack food that somehow gets away with seeming like a total indulgence while also getting approval from fitness fanatics: popcorn. Gluten-free, low-calorie and infinitely crave-worthy, popcorn has been satisfying snackers since […]
This story was originally published in APEX Experience magazine. Films and food have gone together since popcorn first appeared in movie theaters during The Great Depression. More than 80 years later, food isn’t just a snack anymore – sometimes it’s the star of the show. In movies like Chef and Big Night, kitchens serve as […]
APEX Insight: Crackers in level-9 intensity flavors, adult soft drinks classy enough to be served alongside champagne and American sweets were all the rage at the World Travel Catering and Onboard Services Expo in Hamburg this year. APEX Media walked the halls at the World Travel Catering and Onboard Services Expo (WTCE) in Hamburg trying all sorts of chips, crisps, crackers […]
APEX Insight: LSG Sky Chefs’ hypothetical passengers, Tek, Natalia and Shawn, have returned to the Aircraft Interiors Expo this year, having inspired all kinds of innovations that are sure to create some “wow” moments on board. From food packaging to in-flight entertainment, it seems not a passenger touchpoint on board was shortsighted. If there’s one thing to be learned from LSG Sky Chefs’ walking tour […]
APEX Insight: The uptake for pre-order in-flight meals is low – less than five percent of passengers per year decide what they’ll eat prior to boarding. But, during his talk, Nikos Loukas, founder of Inflight Feed, explained there’s a whole world of pre-ordering that the majority of us are missing out on. “You can have the best […]