Southwest enhances inflight experience in partnership with Peet’s Coffee - Future Travel Experience - IFSA Southwest enhances inflight experience in partnership with Peet’s Coffee - Future Travel Experience - IFSA
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Southwest enhances inflight experience in partnership with Peet’s Coffee – Future Travel Experience

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Published: 8 August 2025

Southwest has announced a partnership with Peet’s Coffee, which will be its official coffee provider. This marks the first time Peet’s has teamed up with a major U.S. airline to serve its signature coffee inflight.

[Future Travel Experience]: Southwest Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has announced a new partnership with Peet’s Coffee, which will be its official coffee provider. This marks the first time Peet’s has teamed up with a major U.S. airline to serve its signature coffee inflight. Starting on 13 August 2025, Southwest customers can savour the boldness and quality of Peet’s coffee bars – on the ground and up in the air.

“We are enhancing our inflight experience to better serve our Customers,” said Tony Roach, Executive Vice President of Customer & Brand, Southwest Airlines. “A great cup of coffee goes a long way in creating a comfortable and enjoyable flight – and it’s just one part of our broader effort to elevate our customers’ journey with us.”

Apart from its dedicated cafes, Peet’s is available in 25 airports served by Southwest, including Denver (DEN), Houston (HOU), and Phoenix (PHX), where Southwest has some of its largest operations.

This story was originally published by Future Travel Experience. To read the full story, go here: https://www.futuretravelexperience.com/2025/08/southwest-enhances-inflight-experience-in-partnership-with-peets-coffee/