Singapore Airlines Elevates First Class with Fresh Tomato Revolution – Breaking Travel News
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Published: 17 July 2025
[Breaking Travel News]: Spirit sales soar when airlines swap tomato water for real ingredients.
Singapore Airlines, recently crowned Best First Class Airline and Best Long-Haul Airline of 2025, has selected Longbottom & Co. as its exclusive tomato mixer partner across Suites, First, and Business Class, ending a decade-long search for a Bloody Mary that passengers re-order. The move signals the aviation industry’s overdue reckoning with tomato juice quality. While other mixers evolved from concentrates to premium offerings, tomato juice remained stuck in the 1970s – until now.
The altitude advantage
At 35,000 feet, passengers’ taste buds crave umami intensity. That’s why tomato juice is the most eminent mixer in the sky, yet most airlines serve reconstituted UHT paste with unpronounceable additives. Longbottom changes this equation with fresh-pressed Canary and Pear tomatoes from Southern Spain, squeezed within two hours of harvest and properly seasoned for altitude conditions.
Science shows that lower pressure, dryer air and even noise (all three of which airplane passengers experience) reduce our ability to taste sweet and salty flavour, but make our tastebuds more sensitive to umami, and Longbottom’s fresh tomatoes a direct umami-hit to the palate.
Ed Bathgate, Longbottom founder, said: “Singapore Airlines sets the gold standard for premium service, so when they choose your product after extensive testing, that’s the ultimate validation. We’ve always believed passengers deserve better than reconstituted tomato paste, especially at 35,000 feet where taste matters most. This partnership proves the industry is ready to elevate the last unmixed mixer.”
This story was originally published by Breaking Travel News. To read the full story, go here: https://www.breakingtravelnews.com/news/article/singapore-airlines-elevates-first-class-with-fresh-tomato-revolution/