LATAM’s New Business-Class Amenity Kits Embody Conscious Luxury
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Last week, LATAM Airlines’ new business-class amenity kits took to the skies on international long-haul flights. Brought to life in partnership with WESSCO International (WESSCO), the kits feature Costa Brazil products and showcase the diversity and beauty of South America.
The collection, which LATAM is referring to as its ‘Altitude Series,’ consists of six different colorways, with each highlighting a different landscape, climate, and regional spirit.
“This is just the beginning of what promises to be an exciting and innovative partnership”
– Stephan Heinz, LATAM Airlines
The locations each colorway was inspired by include the Amazon, which is lush green; the Atacama desert, which is sand-colored; Salar de Uyuni, the world’s largest salt flat, which is a pale icy blue; Lake Titicaca, the world’s highest navigable body of water, which is deep blue; Vinicunca, the rainbow mountain, which is wine-colored; and the Andes mountain Aconcagua, which is a metallic grey. The locations range in altitude from 92 meters up to 3,812 meters.
The bags themselves were designed by New Territory, which said in an Instagram post, “[Their] form is clean and considered and thoughtful pattern logic runs through the collection, rooted in the LATAM brand and expressed through gentle rhythmic line reveal and intersections that appear across each kit.”
Inside are Costa Brazil amenities including a lip balm, hand and body cream and cleansing towel. The sustainable beauty line was created by Francisco Costa to provide products that harnessed responsibly sourced Amazon rainforest actives. LATAM believes the products will offer passengers the opportunity to indulge in a calming, restorative in-flight ritual.
LATAM Airlines’ VP Partnerships and Monetisation Stephan Heinz commented, “This is just the beginning of what promises to be an exciting and innovative partnership, featuring lounge activations, onboard entertainment content, and joint spa takeovers. Stay tuned – there’s much more to come! ”
The kits are part of a broader overhaul of the carrier’s Premium Business cabins announced in October 2025, which LATAM said would “encompass every passenger touchpoint, from airport experiences to onboard service elements.”
Its commitment to elevating the passenger experience has long been recognized by APEX, which awarded LATAM with a Five Star Global Airline rating for the fourth consecutive year at the 2025 APEX IFSA Global EXPO.
Indeed, this month, LATAM Airlines is also launching LATAM Wellness, created together with Touch Inflight Solutions. The original production features guided meditation, stretching and kids’ meditation onboard.