Air France partners with mixologist Matthias Giroud to create cocktail collection for La Première customers – Future Travel Experience
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Published: 1 August 2025
[Future Travel Experience]: Air France has teamed up with chef mixologist Matthias Giroud to design a new collection of alcoholic and non-alcoholic cocktails, served exclusively in the La Première cabin. This collaboration allows the airline to showcase the art of mixology and French expertise to its global clientele.
To create this unique collection, specially crafted for La Première customers, Matthias Giroud drew inspiration from Air France’s core values of “elegance, pleasure and respect”. Made with French ingredients, the cocktails offer authentic flavours that balance tradition with modernity to satisfy even the most refined palates.
The mixologist has designed three signature cocktails – one recipe with alcohol, one with low alcohol content and an alcohol-free version, a first for Air France. Each cocktail is served inflight by the crew in a new exclusively-designed glass intended to enhance the tasting experience.
To introduce the new cocktail offer to customers onboard, the three signature cocktails are presented in an elegantly-designed, custom-made box:
- Belle Époque: a bitter and zesty alcoholic cocktail, a reinterpretation of the Negroni with orange hydrosol.
- Parfum de France: a sweet and fruity low-alcohol cocktail, inspired by the world of wine (Chardonnay and Muscat) featuring raspberry liqueur and a hint of verbena.
- L’Éveil: a tangy and spicy alcohol-free cocktail, made from cranberry juice infused with mint, lime juice, aromatic leaf bouquet and ginger.
This story was originally published by Future Travel Experience. To read the full story, go here: https://www.futuretravelexperience.com/2025/07/air-france-partners-with-mixologist-matthias-giroud-to-create-cocktail-collection-for-la-premiere-customers/