Kaelis Creates New Children’s Amenity Kits for EVA Air
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Published: 9 July 2025
Together with onboard products provider Kaelis, EVA Air has debuted a new limited edition amenity kit for travelers under 12 years old featuring its mascot, Berry the Bear, in time for the summer season. The news is the latest in a slew of airline updates to amenities for their youngest passengers.
The kit is housed within a green EVA Air-branded mini backpack with adjustable orange straps and a large orange front pocket embellished with “travel-themed doodles.”
Inside, there is a “Meet Berry” activity book filled with Berry-inspired puzzles, fun facts and coloring pages, as well as natural wood coloring pencils and a “Berry Memory Card Game” featuring illustrations of Berry the Bear in different outfits and with different expressions.
Kaelis has also recently produced children’s amenity kits for Italian airline Neos, which included similar items alongside blue and red headphones; as well as Uzbekistan Airways, which opted to include items such as a water bottle, reflective bracelet and a PVC cushion for added comfort during the flight.
The latter was highly commended in the “Children’s Goody Bag or Give Away (Under 6 years)” category in the 2025 TravelPlus Awards, which were held at the World Travel Catering & Onboard Services Expo in Hamburg during April.
In a recent feature in Onboard Hospitality magazine, Kaelis revealed it consults a panel of kids aged five to 13 to ensure its kits hit the mark.
Airlines are Increasingly Focused on Entertaining Little People
The battle for the most luxurious amenity kit for adult travelers is long fought, with carriers continuing to find new brands to surprise and delight. For example, EVA Air introduced Giorgio Armani kits filled with Jurlique skincare products at the end of last year, and IFSA recently reported on the tie-up between SAUDIA and Elie Saab.
But airlines also seem to be paying increasing attention to how their younger demographic view their brands. This year, Middle East carriers Emirates and Qatar have already rolled out extensive new offerings for young passengers. Tailored to specific ages and interests, it is clear that the industry is aware of the importance of creating positive memories, and therefore potential brand loyalty, from an early age.
In June, Emirates revealed three new lots of kits for babies from 0-2 years old, younger children from 3-6 years old and older children from 7-12 years old. Interestingly, the kits for the 7-12 age range were referred to as “the new drop” that is part of “Emirates’ lifestyle collection.” This kind of terminology is often used to describe coveted collections from major fashion brands. `
Meanwhile, Qatar’s latest kids’ amenity kits have focused on accompanying digital content to keep technology-savvy travelers entertained for longer. The Oryx Kids Club kits feature QR codes that, when scanned, activate augmented reality and holographic experiences and can continue to be enjoyed after the flight itself.
Is the Future of Kids Amenity Kits More Holistic?
While coveted skincare and fashion brands are the name of the game for older travelers, kids’ amenity kits offer airlines the opportunity to be more creative.
While some airlines, like EVA Air, are putting the spotlight on their own characters, there is also clearly value in presenting children with merchandise featuring much-loved household names. Take Singapore Airlines, which celebrated 100 years of Disney with a special amenity kit featuring Mickey and Minnie. But what if this tied in with the digital element of in-flight entertainment (IFE) Qatar has already begun to capitalize on?
The industry has already seen the proliferation of collaborations between airlines and children’s brands as part of in-flight entertainment (IFE) offerings. For example, Mattel,owner of Barbie, Hot Wheels, Polly Pocket and others, created a Barbie IFE channel with help from content service provider Spafax; and entered into a deal with Air Canada that allowed it to showcase dozens of hours of its kids’ content via its IFE.
A brand alliance spanning both entertainment and amenities would bring a cohesion to the younger audience’s in-flight experience, and with airlines increasingly flexible when it comes to IFE and connectivity, would surely keep young flyers occupied for hours.