SAS introduces ‘Flavors by SAS’ – a new approach to inflight dining that is flexible and customer-centric – Future Travel Experience
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[Future Travel Experience]: Scandinavian Airlines (SAS) has unveiled ‘Flavors by SAS’ – a new food & beverage concept designed to offer travellers a more varied, globally inspired culinary offering. Launching on 1 October 2025, ‘Flavors by SAS’ will debut alongside the new European Business Class and later expand to lounges and intercontinental flights.
Building on the foundation of the ‘New Nordic by SAS’ concept launched in 2017, ‘Flavors by SAS’ represents the next step in the evolution of onboard dining. While ‘New Nordic’ highlighted Scandinavian specialties with a modern twist, ‘Flavors by SAS’ brings a broader, more global perspective – delivering greater variety, enhanced presentation, and international culinary influences.
“While SAS has always been about bringing Scandinavia to the world, this new concept, ‘Flavors by SAS’, brings the world to Scandinavia, incorporating bold and diverse flavours inspired by Europe, the U.S., Asia, the Middle East, and the Mediterranean,” said Aron Backström, Vice President Product & Loyalty, SAS.
The airline is also introducing a new, more flexible dining approach to improve meal variety and adapt service to each flight. The new approach makes it easy to adjust meals based on flight time, service needs, and available space onboard, creating a smoother and a more premium dining experience.
“SAS’ innovative dining approach and rotating menu system sets a new standard in inflight dining, providing a flexible, customer-centric alternative to traditional static menus,” Backström added. “This dynamic model positions SAS at the forefront in innovation and adaptability within airline food & beverage service.”
This story was originally published by Future Travel Experience. To read the full story, go here: https://www.futuretravelexperience.com/2025/04/sas-introduces-flavors-by-sas-a-new-approach-to-inflight-dining-that-is-flexible-and-customer-centric/.