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News: Onboard Newsletter

June 2013

Saturday, June 1, 2013  
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Dear IFSA members, 

The business world has experienced fast-paced change over the past few decades, especially within the airline and onboard catering sectors. Although the industry landscape has transformed, one factor remains the same – the significance of the airline passenger experience. 

As we near our 2013 Conference in Anaheim this September, it is important to note how much this event helps our members to deliver the best airline passenger experience possible. The various industries, ranging from in-flight entertainment to catering, are becoming progressively interrelated. For this reason, we have continued to focus on our alliance with the Airline Passenger Experience Association (APEX), whose membership is committed to improving the passenger experience on a daily basis. 

For the past three years, APEX and IFSA have collaborated to present a co-located event. The 2012 IFSA Annual Conference & Exhibition, which was co-located with APEX in Long Beach, California, was a great success with 860 attendees. These numbers are a 15% increase in attendees over 2011 and a 12% increase in airline attendees. Additionally, the 2012 Exhibition involved more than 160 exhibitors, an 11% increase over the 2011 tradeshow. 

This year, will involve an integrated conference, as well as an open tradeshow floor, paving the way for an exciting and dynamic show. To represent the collaborative efforts of both organizations, the show has been renamed the APEX/IFSA EXPO. The event is planned for 9-12 September at the Anaheim Convention Center in Anaheim, California USA. I strongly encourage you to make plans to attend as there are many great opportunities for education, connecting with key decision makers and growing your business. I look forward to seeing you in Anaheim. 

David Loft
President, International Flight Services Association 



Join aviation professionals from the Airline Passenger Experience Association (APEX) and the International Flight Services Association (IFSA) for the APEX/IFSA EXPO! The EXPO is the only event exclusive to experts and decision-makers from around the world committed to elevating the airline passenger experience.

This event is expected to attract thousands of attendees representing more than 120 airlines and over 250 vendors from dozens of industries – ranging from IFE to catering.

The EXPO will showcase the latest and most comprehensive display of airline related technologies, products and services covering four areas: comfort, ambiance, multimedia and services. 

Save the dates of 9-12 September 2013 to join IFSA and APEX at the Anaheim Convention Center in Anaheim, California for the APEX/IFSA EXPO! Visit for more information about the show.  

General Session Speaker Announced

The APEX/IFSA EXPO will feature top-notch educational sessions on Monday 9 September. The joint general session will kick off with Mr. Dean Hallett, Executive Vice President, Operations and Strategy and Chief Financial Officer (CFO) with Fox Filmed Entertainment.
Dean Hallett
Executive Vice President, Operations and Strategy and Chief Financial Officer (CFO)
Fox Filmed Entertainment


Dean Hallett is a key member of the executive team and is instrumental in shaping the overall strategy of the studio.  In his current role, Hallett provides strategic direction and operational guidance to all FFE divisions including theatrical production, worldwide theatrical marketing and distribution, worldwide home entertainment, television distribution, digital exhibition and digital media. He aligns and optimizes resources while providing guidance to each of the studio divisions as they integrate digital product offerings into day-to-day operations.  Hallett also oversees strategic planning and business development, technology research and engineering, studio and post-production operations, information technology and finance. 

Hallett has overseen several key studio initiatives including new digital sell-through home entertainment strategies, the company-wide content management strategy, the digital cinema strategy and rollout, and the business process/cost revolution effort that resulted in establishing the new Enterprise Operations unit. 

Prior to joining Fox, Hallett was Executive Vice President and Chief Financial Officer for The Walt Disney Studios (TWDS), a position he had held since January 2000. Prior to his CFO role, he was Senior Vice President, Planning and Control for TWDS, where he drove international theatrical and home entertainment integration initiatives, served as executive sponsor for shared services of The Walt Disney Company and helped spearhead strategic sourcing and ERP initiatives for the corporation. 

New for 2013 – Expanded exhibition

This year’s exhibition will provide free, open flow access between the APEX and IFSA tradeshow floors. The APEX/IFSA EXPO Exhibit Hall offers a one-stop shopping experience for airlines all committed to improving the airline passenger experience. The EXPO is the global marketplace for food and beverage, catering and equipment, airline related products, content, programming, technology and services. Attendees will experience first-hand the latest in onboard food and beverage products, packaging and technology that will give your business a competitive advantage.

Exhibit booths are going fast, reserve your space today

The exhibit booths for the APEX/IFSA EXPO are selling quickly. Exhibiting is a great way to meet customers and attract valuable business prospects. If you are interested in reserving a booth, contact Eric Skates at As a reminder, 2013 Membership Dues must be paid in full before you may select exhibit space for the 2013 EXPO.

If you have any questions about your current membership status, please contact IFSA Headquarters (404) 252-3663 or

To view the APEX/IFSA EXPO floorplan, click here. To view the current list of IFSA Exhibitors, click here.

The Exhibitor Kit includes guidelines regarding shipping information, certificate of liability insurance (required if serving food, beverage or alcohol samples) and kitchen preparation services. To view the 2013 Exhibitor Kit, click here.

As the APEX/IFSA EXPO approaches, visit the often for conference details, exhibitor information, sponsorship opportunities, and registration information. You can also visit the IFSA Facebook Fan Page often for key updates.

Remember, the APEX/IFSA EXPO is your one stop shop for food, amenities, and services related to the passenger experience onboard aircraft and trains worldwide!

5th Annual IFSA Chef’s Competition

During the EXPO, IFSA will host the 5th Annual IFSA Chef’s Competition. This Competition offers a dynamic arena for chefs around the globe involved in airline and rail onboard services to showcase their culinary talent. The Chef’s Competition will be held on Tuesday 10 September in conjunction with the upcoming APEX/IFSA EXPO. This exciting duel has a long-standing reputation for producing exciting, inspiring, mouth-watering cuisine that is sure to impress the competition judges and live audience. Each chef will be provided with a mystery basket of ingredients from which they will be asked to perform their culinary magic to produce an onboard-ready creation.

The entrants for the 5th Annual Chef’s Competition include:

Chef Damon Kessler
Executive Chef Menu Design
Gate Gourmet

Chef Daniel Klein
Research and Development Executive Chef
LSG Sky Chefs

Chef Haiko-Michael Schafer
Pastry, Menu and Product Development
Emirates Flight Catering

Chef Dia Wilson
Culinary Product Development

Thank you to our current 2013 APEX/IFSA sponsors

CineSky Pictures
The Coca-Cola Company
Emphasis Video Entertainment Limited
Harvey Alpert & Company
Post Modern
Rockwell Collins
AMI Inflight
Campione D’Italia
Cuisine Solutions
D & F Marketing (DFMi)
Delta Air Lines
FedEx Express
Fresh Brew
Go Picnic
Great Western Beef Company
King Nut Companies
LSG Sky Chefs
McGuire & Associates
Michael J. Devine & Associates
Sola Cutlery
Treasury Wine Estates
United Airlines 
Wente Vineyards
Wessco International

For information on sponsorship opportunities, contact Ellen Hoy at



IFSA GAEC Committee provides information to USDA representatives
The previous edition of Onboard IFSA provided information from the IFSA Government Affairs and Education Committee regarding revisions to the USDA’s “Manual for Agricultural Clearance.” It was noted the revisions were not considered to be business as usual and may create additional liability for both caterers and airlines. IFSA surveyed airline and caterer members to get their feedback on the revised rules. The survey results were compiled and sent to USDA representatives, with a meeting request involving onboard services industry representatives and the USDA. Updates will be provided on this matter as they become available.
If you have any questions, please contact the IFSA Government Affairs and Education Committee Co-Chairs: MaryAnn Dowd of United Airlines, or Barbara Boyer of Air Fayre,  
2013 IFSA Foundation Scholarship Update  
2012 proved to be a ground-breaking year for the IFSA Foundation. Last year, the Foundation received 179 applications compared to 41 in the previous year, and the largest amount of donations in one year. This year, Foundation Board is pleased to announce nearly 200 scholarship applications were submitted. The Foundation Board will meet in July 2013 to select the recipients. And the recipients will be announced during the APEX/IFSA EXPO.

Each year, the IFSA Foundation offers multiple scholarships to help students and current onboard services professionals further their education. The Foundation scholarships are awards given to exceptional students. They cover tuition, books, living expenses and other costs associated with college. The scholarships are available to students and industry professionals across the world. This year, the IFSA Foundation will administer more than $40,000 in scholarship awards.

How can you support the Foundation?

·         Start a scholarship to honor an individual or in your company’s name.
·         Participate in the IFSA Foundation Rock and Bowl Tournament to be held on Monday 9 September in conjunction with the APEX/IFSA EXPO.
·         Donate to the IFSA Foundation general scholarship fund, which is administered in the form of the IFSA Member Family scholarship award.
Contact Jacque Petty at for more information.   
Thank you to the Foundation donors in whose name scholarships will be offered:

$5,000 - Harvey and Laura Alpert, Gourmet Foods, John Louis Foundation, Oakfield Farms Solutions, and WESSCO International;

$4,500 - AMI Group and King Nut Companies; and  

$2,250 - DHL Supply Chain Limited, Flying Food Group, IFSA Member Family, John & Ginnie Long and The Hoffman Group, LLC



Welcome to the newest IFSA members

Sandy Hsu
604-606, Bin Jiang Building
Zhangyang Road 88
Shanghai China 200122
Phone: 0086-215-0458421 or 0086-150-21162702
Fax: 0086-216-8870508
AICP/Perfetti Van Melle
Stephen Sciortino
34 E. Main Street, Suite 398
Smithtown, NY USA 11787
Phone: +1-516-681-1537
Fax: +1-516-681-3362
Air Culinaire Worldwide
Deena Barcus
5830 W. Cypress Street, Suite B&C
Tampa, FL USA 33607
Phone: +1-813-449-6003
Fax: +1-813-449-6009

AirMeals LLC
Mark Allen
9417 Brian Jac Lane
Great Falls, VA 22066
Phone: +1-650-585-4580
Buzz Products
Lisa Degen
18 Studley Street
Victoria Australia 3067
Phone: +61-3-8412-9080  
Fax: +61-3-8412-9001
Global C
Hermann Lahr
880 Marietta Highway, Suite 630-222
Roswell, Georgia USA 30075
Phone: +1-770-587-6783
Fax: +1-678-278-1348
Tracey Troy
7220 201st Street NE
Arlington, WA USA 98223
Phone: +1-360-435-7400
Fax: +1-360-435-0248
Sunberry Limited, LLC
Sree Sridharan
P.O. Box 426
Brighton, MI USA 48116
Phone: +1-810-213-7200
Fax: +1-810-213-0900
Zibo Rainbow Airline Appliance Co., Ltd.
Zhangzhong Pu
4th Floor, Tiandu Business Building, No. 146 West
Gongqingtuan Road
Zhangdian Dist. Zibo China
Phone: 0086-533-6217968 
Fax: 0086-533-6217967
Voting closes for 2013 Passenger Choice Awards on June 30

Do you want your airline or airline customers to be recognized as one of the best by passengers from all over the world? The Passenger Choice Awards were created by the Airline Passenger Experience Association (APEX) to give voice to airline passengers. Winners are chosen based on passenger feedback, and will be announced at the Awards Ceremony scheduled for Monday 9 September during the APEX/IFSA EXPO. You can help get your airline in the running by ensuring your customers participate in the survey. Click here to take the survey today. 

Learn more about IFSA industry media partners

For opportunities with any of IFSA’s industry media partners, click here.

Industry Calendar of Events

9-11 September 2013
Anaheim Convention Center
Anaheim, California USA
APEX Educational Event
4-5 November 2013
Shanghai, China
APEX Technology Committee Meeting
19-20 November 2013
Newport Beach, California USA
World Travel Catering & Onboard Services Expo
8-10 April 2014
Hamburg Messe, Germany
APEX TV Market
28-30 April 2014
Dublin, Ireland
15-17 September 2014
Anaheim Convention Center
Anaheim, California USA
APEX Technology Committee Meeting
18-19 November 2014
Newport Beach, California USA